Model: Shantal Lavin
An original editorial campaign for Karina Iglesias, an independent fashion designer based in Queretaro Mexico. Karina’s new collection expresses an emotional and personal approach to the confusion involved in creative processes. The desperation that comes with loss of creativity and loss of inspiration. As a result of pushing through the pain and believing in one’s art Karina ended up with 2 wonderful looks that illustrate the perfect/imperfect process of creation, with its ups and downs, leading to an outstanding result.
Sequía which means “drought” in Spanish was born. This editorial had to highlight the solitude that comes with creative deprivation. Like its name, it feels like a drought. I focused on both close ups and long shots to express various angles of the same concept. Emotionality had to be a recurring element, long shot or close up the viewer had to be able to feel the drought, see the drought and connect with the image. Our Mexican desert location was the right place to shoot this amazing project.
Its all in the details. Karina’s pieces look great from a far but also from up close, it was important to highlight both details from the garments as well as nature’s details to contrast and unity both.
